Text and Photos: Yoshiro FukushimaA fly fisher and skier residing in Nanae Town, Hakodate City, Hokkaido. He immerses himself in nature, moving between rivers and mountains with the changing season...

Text: Yūya Yokoyama May in Hokkaido. To gather wild mountain vegetables, I headed to a certain place.The mountains, blanketed in snow during the depths of winter, had changed their appearance with ...

Text: Shota Igarashi Fly fishing allows you to do everything. You can catch fish.You can encounter fish.You can stroll through the river.You can move your body, sweat, and exercise.You can turn you...

Text: Keisuke KimuraEarly spring found me fishing on a certain river in Hokkaido's Sorachi region.The first river I visited produced fewer fish, but they were of good size. The second river had ple...

Text: Yūya YokoyamaMy interest in outdoor activities began after my first camping trip in Hokkaido in October 2017.I had camped with friends during my student days, but it never really caught my in...

Starting this spring, Rib will be experimenting with small events designed to connect people with nature close to home.We've named these events “NATUREFOLK,” embodying the idea of nature and compan...

Text: Shota IgarashiIt swayed gently at the bottom of a narrow, gently sloping, meandering stream. Each time it moved, the spring sunlight shimmered faintly within the water. A small char, perhaps ...

Text: Keisuke KimuraThis year in Sapporo, while the snowfall has been about average or even above average, the temperatures have been remarkably warmer than usual. There were several days throughou...

Text: Shota IgarashiAt the end of last year, RIV celebrated its first anniversary since launching the brand.Additionally, coinciding with the brand launch, we joined “1% for the Planet,” a global n...

Text: Yuya YokoyamaWhen did eco-bags become widespread?In 1950s Japan, furoshiki wrapping cloths and shopping baskets were used instead of plastic bags. For simple purchases, people would sometimes...

Text: Keisuke Kimura Kant orowa yaksuno aran kepu sinep kaisam Not a single thing is brought down from heaven without a role to play. This is a proverb of the Ainu, a people indigeno...

Written by Andy (Podcast creator)Born in 1995 and a graduate of Hitotsubashi University's Faculty of Sociology, Andy moved to Shiraoi-cho, Hokkaido in 2020, where he launched “Mimori Radio,” a podc...

Written by Toshikuni Okamura, Ph.D. in Agriculture, Chairman of the Board of Directors, NPO Kinshizen-Morizukuri KyokaiIn the 1970s, people in German-speaking Europe became aware of the rapid ...

Written by Yuya YokoyamaHave you ever heard of the remote island of Teuri Island in Hokkaido?Many people outside of Hokkaido have probably never heard of or seen the name. Since moving to Hokk...

Written by Keisuke Kimura One photo I found while scouring data in the cloud was dated July 18, 2018. It was just before the municipal elementary school in Sapporo went on summer vacation. In ...